Brazil’s strong growth in mHealth and medical apps is detailed in three recent studies from PwC, PwC-GSMA, Research2Guidance and the New Cities Foundation. PwC is pegging mobile health apps at $46.6 million by 2015, with PwC-GSMA projecting that 43.9 million additional patients could be treated with mobile health technology in Brazil and Mexico by 2017. Research2Guidance confirms that Brazil’s an Android market, outselling iOS in the 10 most downloaded health and fitness apps by 17 times. The Geneva/Paris-based New Cities Foundation equipped doctors and nurses at a family clinic in Santa Marta, Rio de Janiero, Brazil with a $42,000 ‘backpack’ for home care, containing a GE Vscan portable ultrasound, a TuffSat pulse oximeter, an Accutrend blood monitor, an EKG machine, a blood pressure monitor, a weight scale, a digital thermometer, tape measure and stethoscope. Savings were about $200,000 per 100 patients/year. Mobihealthnews.
The Gimlet Eye, having read this, just sent a message to your Editor. Could it be The Eye’s undisclosed location? Perhaps we should be… ‘Flying Down to Rio’?
In Asia-Pacific, the $55 billion APAC medical devices market–nearly 25 percent of the world market– is expected to grow over 10 percent per year over the next three years, outstripping rest-of-world growth by 4 points. Growth in China and India is especially striking, with India’s medical device growth at 16 percent per year for three years. Healthcare is improving in less developed areas, and the age 65+ population in greater developed countries is increasing as a proportion of the population as birth rates fall (in Japan, 24 percent–with Japan also the overwhelming leader in patents). While much broader than mobile health or telehealth, the overall category serves as a pointer to growth opportunities in the very near future. MD+DI Hat tip to reader George Margelis, MD via LinkedIn, who advocates Australia take a greater leadership position in developing ‘medtech’.