Is Better going to where better healthcare should be?Making its formal debut last week was Better, an iPhone app (Android to come) developed in conjunction with and backed by the Mayo Clinic. The aim of Better is to deliver information and care no matter where people are located. The analogy co-founder/CEO Geoff Clapp uses is ‘AAA (RAC or AA=UK) for healthcare’ but it seems to be a bit more developed than emergency tows and TripTiks. In its free version, it provides complete access to Mayo Clinic educational content tailored to the user’s interests and provides access to a personal health record (PHR) for the family. In the $49/month premium version, Mayo provides 24/7 national access to a personal health assistant available by phone and video. The PHAs can coordinate your and your family’s providers, help navigate your insurance and billing and coordinate follow up care. If needed, the PHA can connect the user with a Mayo Clinic nurse who can explain symptoms, potential causes and recommend next steps. The paid version also provides a symptom checker, built with algorithms and using the Mayo database.
According to Mr Clapp (interviewed in Mobihealthnews), Better is ‘early’ and trying to define a market. He is encouraged by remarks such as “I’m not sure I totally get it and not sure the world is ready for this” which is similar to what he heard when co-founding Health Hero (now Bosch Health Buddy) in 1998 (among the most Grizzled of Grizzled Pioneers). Also in this interview, he cites a focus on underserved disease groups such as Crohn’s Disease and cystic fibrosis where help is not generally available; eventually they will also move toward telemedicine. Since the sale. he has been mentoring companies at Rock Health. Better has raised $5 million to date between Mayo and Social+Capital Partnership and is located in Palo Alto, California. It’s an interesting spin on concierge medicine–can it be considered ‘concierge healthcare for the masses?’ Given the pedigree and the partners, we expect to hear bigger, better things from Better in the next few months. Also MedCityNews, the PSFK Labs blog and FastCompany. Video (YouTube) Hat tips to Bob Pyke, Editor Toni Bunting