Friday’s mHealth reports roundup

The mHealth Alliance’s just-released study, The State of Standards and Interoperability for mHealth among Low- and Middle-Income Countries, focuses on the current state of standards and interoperability (mobile and EMR), identifies gaps and opportunities related to standards in low- and middle-income countries, and offers key recommendations for the mobile health community. The focus here is on developing countries and enabling for them continuity of care across provider, place, and time.  Release.

research2guidance has issued their latest Mobile Health Market Report 2013-2017, with Volume 3, The Commercialization of mHealth Apps. In their view, mHealth has exited consumer trials and entered the wider commercialization phase. The integrated phase is next for the market, but missing regulation, the insurer/payer side and integration into treatment plans will not happen. Key points from their summary:

  • By the end of 2017, the total mHealth market revenue will have grown by 61% (CAGR) to reach US$26 billion. The main sources of revenue will not come from application download revenue itself, but from mHealth services and hardware sales.
    • This growth projection is based on the assumption that private buyers will continue to be the primary spenders in the next five years, but that the integration of mHealth applications into traditional health care systems will become more and more common (integrated phase) during that time.
  • The general sophistication of today’s mHealth applications is low to medium, and many of the mHealth categorized applications provide a limited benefit for patients, doctors and health interested smartphone users.
  • Top 10 mHealth applications generate up to 4 million free and 300.000 paid downloads per day. There are significant differences in download numbers between countries (US, UK, Germany, Japan and Brazil are analyzed in the report), platforms (Android and Apple) and devices (smartphones and tablets).
  • The mHealth market will develop in line with the smartphone application market, but there are 10 specific market drivers that will shape the market during the commercialization phase.
  • Five years from now, the mHealth market will be a mass market with a reach of more than 3.4 billion smartphone and tablet with access to mobile applications. By that time, 50% of these users will have downloaded mHealth applications.

The report will set you back € 1,890.00.

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