research2guidance is offering a free 27-page report on the current smartphone app market (the ninth edition). Entitled Building And Marketing A Mobile App Will Have Bigger Impact Than Commercialization Of Internet it highlights how:
- App publishers and companies will be forced to keep track of at least the most important distribution channels for their most important target groups. Building and marketing an app is therefore becoming an important part of businesses. It will even have a bigger impact than the commercialization of the internet economy at the beginning of the century.
- Diversity of mobile operating systems will increase, offering new opportunities, especially for 2nd tier device manufacturers.
- App development will become more complex. For developers the pressure to reach out to new target groups who are demanding innovation is rising.