Design, with a few leading exceptions generally prefaced with ‘i’, is generally kludgy in the health tech area, because ‘better mousetrap’ and off-shelf components tend to subsume design imperatives. (Has anyone seen a remotely aesthetically pleasing mousetrap other than the MiceCube?) This design discussion in Co.design (part of Fast Company) is, without saying so, marketing oriented because it is oriented to getting tech into everyday life at an affordable price. Three ways to make wearable tech actually wearable: make it beautiful (Misfit), peripheral (Guide Me Home GPS shoes), meaningful (the Pulse ring prototype). Raymond Loewy would give a thumbs-up.