Fashion Week’s fickle fitness favorites

click to enlargeLast September during NYC Fashion Week, the must-have fashionista accessory for the wrist was a Jawbone, in hard-to-get colors like aqua [TTA 17 Nov 13]. This year, Misfit Shine hit the runways with a vengeance (so to speak) with some…er, interesting…wearables with hard-core appeal. Courtesy of Chromat, it was incorporated into this interestingly air-conditioned evening look. We doubt we’ll see it at Connected Health Symposium in Boston at the end of October…but maybe at CES Unveiled on 11 November in New York.

But Jawbone is the one that’s scoring big funding–they’ve ‘jawboned’ another $100 million, the same amount they received in financing last year at this time. It’s a chunk of the $250 million they were raising earlier this year. According to Re/Code, new investors include Rizvi Traverse Management. The round puts the company valuation north of $3.3 billion. Like Misfit, it is also opening up its UP software API to be used by developers on other smartphones, watches and wearables.

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