Doro opens first store, in Paris

Swedish firm Doro, best known for its easy-to-use mobile phones has announced the opening of its first click to enlargestore. The company, which bought the small French telecare technology provider Birdy Technology in 2011, says that the store, in Paris, will enable them to “get closer to the end user”.

Doro say in their press release that the store will enable them to show the full range of their offerings which are listed as smart devices, mobile phones and telecare solutions. The Birdy Box telecare hub, from their acquisition of Birdy Technology, has now been fully rebranded as Doro Gateway, part of the Doro Care offering. In addition, according to a quote from CEO Jérôme Arnaud, the store will enable Doro to increase its direct sales.

“The store in Paris will be followed by a gradual launch of Doro’s own e-commerce, planned to be introduced in several key markets during 2014” concludes the release, but no information is available as to what Doro plans to offer in the e-commerce arena.

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