Depressed? A woman? There’s an app for that.

click to enlargeA new app still under development, Thrive 4-7 (the 7 is the seven dimensions of health) is meant to be used as a supplement to traditional therapy (and presumably medication). The app ‘thrives’ on constant interaction and uses gamification (!), behavioral psychology and influential design to modify the user’s behavior, for instance by sending special messages at times of daily stress. The developers want to connect the app with wearables and peer support groups as well. However, the time of their in-market–best case scenario is a debut at the end of 2014– is dependent on FDA clearance if it’s required–yet to be determined. The business plans, depending on this, may be direct to consumer or sold through health plans, hospitals and employer groups. The therapist you sleep with (MedCityNews) does seem like encouraging an unhealthy behavior, though.

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