‘Blue Blazes’ indeed: wearables meet the lingerie counter

click to enlargeA sure sign that 1) wearables are truly on the ‘good side’ of the Gartner Hype Curve and that 2) Microsoft’s priorities are a little skewed is this item from Discovery News that Microsoft developed and tested a brassiere that measures wearer stress. It’s equipped with sensor pads measuring heart rate, respiration via an EKG sensor, skin conductance with an electrodermal activity sensor, and movement with an accelerometer and gyroscope, all sent to a smartphone app then to the researchers. The purpose: to alert to stress-related overeating. It also tweets when removed (ahem). Unfortunately the batteries powering the sensors only lasted for four hours and even the lead researcher admitted that she’s looking for another part of the body that accurately measures stress, but doesn’t require as much work. As some wag commenting on New York Magazine’s Grub Street‘s very funny take on it put it, it assumes that women wear their bras when stress overeating! Calling Sonny Vu…. Hat tip and a swirl of the cape to healthcare SME and reader Lois Drapin of The Drapin Group.

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