Apple’s ‘tarnished luster’, Round 2

click to enlargeToday’s disclosure provides Apple-ologists with a major ‘what does this mean’ field day. The exec on the right no longer is on the executive team of the man on the left. On the right, Bob Mansfield, former SVP Technologies; on the left, CEO Tim Cook. AllThingsD last night (US Pacific Time) reported and confirmed that the early Sunday removal of Mr. Mansfield from the website, uncovered by the appropriately named MacRumors, meant precisely that. The ‘special projects’ assignment is usually a face-saver until the contract runs out.

We’ve gleaned some trouble in AppleLand on the odd reiteration of their eHealthy moves but slow progress on the iWatch [TTA 20 July]. It turns out that Mr. Mansfield had already announced his retirement from Apple in last year, but after some internal controversy was persuaded to return in October 2012 with a major title and compensation as head of Technologies until 2014. In this Editor’s experience, these lurebacks never turn out well even when beaucoup bucks are in the mix. We will leave it to the Apple-ologists to figure out the permutations and emanations.

Related: Will this add to the tarnish on the former Appleshine as Dave Logan had it just last week? [TTA 26 July]

Photo credit: 9to5Mac

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