Apple has relied on the Watch to defend its Still Most Innovative Company Post-Jobs turf, in the face of overall slowing growth in smartphone sales, stalling tablet sales and much more competitive smartphone pricing, all of which hurt premium-priced Apple. Yet they are betting big on an item that no one is quite sure has a home (or an arm) with a wider market beyond the early adopters, and pricing it at a premium–a base of $349 to a ludicrously luxe top of about $4,000. The initial estimates of 30-60 million watches in its first 12 months have been scaled back to about 12 million. Also mHealthNews and MedCityNews.
And of course the breathless speculation on a self-driving, electric Apple Car codenamed ‘Titan’ was fueled this weekend by the same Wall Street Journal, but it may be diversionary, according to Forbes, which sourly noted “Whether or not Apple scraps its wrist device, the Apple Watch will remind us of what we are all missing because Apple under Tim Cook has yet to prove that it can innovate.”