It’s clearly aimed at a younger market than typical for PERS, concerned with stylish safety in ‘lone’ situations and not with ‘falling and I can’t get up’. The stated Kickstarter price is also appealing: $129 for the standard sensor, $199 for a specially designed sterling locket style, both inclusive of one year of monitoring service. Release is scheduled for April.
Despite this announcement, the Kickstarter site is not up yet. The Ripple website has a flashy animation homepage without detail, found only through their LinkedIn company page which also is bereft of details. Other than the release pickup on ReadItQuik.com, this Editor cannot locate the release on the standard PR release sites such as Business Wire or PRWeb. (The Tunstall Americas website has not been updated for news since last August.) A curious start indeed.
Update: Ripple’s communications director in the Comments has supplied the Kickstarter link which went live on 1 Feb, and is here. The website now has an Order Now button which links to the Kickstarter page. Key features: click once to receive a call from the monitoring center, or click 3 times or more to summon emergency help or a call per your profile setup. A potential drawback: no two-way communication except via phone and the BTE connection, which if you are separated from it (for instance, your purse is stolen), the system won’t work.
The requested raise is $50,000 by 3 March. PRNewswire release.